Nina Hendy’s passionate about helping freelancers’ express their uniqueness, value their offering, carve their unique paths and be successful in their own personal brand.
“Freelancing enables me to basically forge my own way in my chosen career of journalism. There are no rules. There are no barriers. I have a collection of amazing clients, new ones knocking on my door each week and always push to achieve my goals.”
As her personal profile in the freelancer market started to build, Hendy noticed that the growing number of platforms launching purporting to bring more work to the freelancer actually gave all the power to the client by allowing them to upload a brief so that freelancers bid against each other, driving down price and quality.
The other issue with the evolving freelance market was that clients were often spending days trying to track down the best creative talent to handle freelance projects. Hendy had an idea.
“I saw an opportunity to launch a platform that gave the power to the freelancer. That enabled top creative freelancers to create their own profile page on an online community that was easily searchable, so clients could reach out direct to freelancers they were interested in hiring.”
The Freelance Collective platform truly gives power to the freelancer – enabling them to create a profile telling the world their professional story, detailing their skills, recent work, upload videos, pictures, links to their work and more.
There are currently 4.1 million Australians taking advantage of the huge number of opportunities to freelance. The Freelance Collective gives them an opportunity to differentiate themselves and take some control back in the way they work.
The platform launched in July 2015, the same month that Nina lost her father to brain cancer, “Losing my Dad so suddenly was horrific. It put everything into perspective for me. Putting yourself out there with something you believe so passionately about is scary. But since losing my Dad, I no longer feel fear, only excitement for what the future holds.
Nina’s father, a successful real estate principal and charismatic storyteller, hoped she would join his business, but her passion for journalism led her into her own career path and adventures.
Starting out in regional newspapers, Nina covered everything from political news, legal stories, crimes and chasing police cars with a photographer by her side. Over the last ten years Nina has forged a path as a freelancer specialising in business journalism writing for all the major Australian newspapers and countless ASX-listed clients, small business owners, PR firms and universities.
Launching The Freelance Collective has been an natural extension of Nina’s commitment to the success of those in the industry, “I’m following my passion for freelance and working hard to show freelancers and clients that The Freelance Collective is the perfect solution for freelancers to get found for work and to connect with others”.
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