It’s no secret the world has changed, and yet traditional businesses are behind the times in adjusting their models to capitalise on the enormous power of the female economy.
Bec Brideson is changing all that and to say she is a pioneer and innovator in the power of the female consumer, is a massive understatement.
With over twenty years as a communications specialist, Bec has acquired considerable recognition for her creative work and has won accolades at the Clios, London International and New York Festivals.
She was instrumental in the successful launch of Virgin Airlines into Australia and the AFL Women’s league earlier this year, and as a singular leader and visionary, Bec was one of only 3% of females to have risen to the title of Creative Director before starting Australia’s first marketing-to-women agency Venus Comms in 2004.
“As one of only 3% of women to have made it to the top of my industry, i was in a position to see that there is an open gaping chasm in the way we are connecting with the female consumer.”
On top of her commitment to a cause that is much bigger than herself, Bec is married, juggling two young daughters and has just announced the release of her first book titled ‘Blind Spots: How to uncover and attract the fastest emerging economy’.
Delivering a compelling business case about the new female economy Bec educates forward-thinking companies, SMEs and start-ups on how to create meaningful offerings and lucrative long-lasting relationships with female consumers.
Together with some of Australia’s leading talent driving the conversation to drive change and achieve greater diversity in all sectors, Bec curating this year’s 3% Conference – not just another event, this conference is an opportunity to be at the forefront of a movement that celebrates the value of women, as both consumers and workplace talent.
For more information on the incredible line-up of speakers and to book tickets check out The 3% Conference and as a valued supporter of TEAM Women Australia, use the code Bec20 when you register and you get 20% off!
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